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Writer's Notes - By Jeanne Dininni

 
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Writer's Notes - May 2010



Age of Conversation 3 is now available at Amazon.com and other major online retail outlets. The following is the media release announcing its publication. If you'd be interested in reviewing the book on your blog or elsewhere, info for requesting a review copy is posted at the end of the release.



AOC3books
Age of Conversation 3 Book Covers


________________________


Media Contact: Gretel Going

Channel V Media

212.680.0179

gretel@channelvmedia.com



171 Authors Take the Online Marketing Conversation to Print

Age of Conversation 3 Graduates from Social Media Theory

and Moves On to Full-Blown Social Media Practice



New York, NY (May 07, 2010)—Almost three years ago, an online conversation between two marketing pros—an American and an Australian—evolved into a collaborative writing effort by more than 100 bloggers from nine countries, and was aptly titled The Age of Conversation. Fast forward to today and the abstract experiment is now a concrete treatise on the state of social media and marketing best practices as a whole. With Drew McLellan and Gavin Heaton still firmly at the helm, the third book in the Age of Conversation series has become a veritable “who’s who” of the world’s leading marketing bloggers. Age of Conversation 3 (202 pages; hardcover; paperback; Kindle; ePub) was published by new digital publishing company Channel V Books, and is now available through all major online retailers, as a Kindle e-book, and will soon be available as an ePub for other digital readers.

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. Although the book covers more than just social media, the topic is ubiquitous among the book’s 10 sections: At the Coalface; Identities, Friends and Trusted Strangers; Conversational Branding; Measurement; Corporate Conversations; In the Boardroom; Innovation and Execution; Influence; Getting to Work; and Pitching Social Media.

“We have seen an incredible shift in the role of social media over the past three years. It has moved from an outlier in the marketing mix to one of the strategic pillars of any corporate marketing or branding exercise,” said Drew McLellan. “And it doesn’t end there,” adds Gavin Heaton. “As the many authors of this new book explain, the focus may be on conversation, but you can’t participate in a conversation from the sidelines. It’s all about participation. And this book provides you with 171 lessons in this new art”.

The genesis for the series itself has all the makings of a thrilling read: regular correspondence between people around the world; a proactive collaboration between 15 countries; and two marketing professionals who have never met each other face to face, scrambling to learn how to publish a book from the ground up.

It all started when McLellan blogged about a similar collaborative book effort and Heaton wrote to him to suggest they get a few fellow bloggers to produce a marketing book in the same vain. Three emails later, and they had named the book and set what they thought would be an impossible goal: 100 bloggers. Within seven days they had commitments from 103. Back then, the marketing industry was abuzz about how citizen marketers were changing the landscape, whereas the second two editions have revolved primarily around the growing field of social media and how its methodologies have affected marketing as a whole. What all three books have in common is that they each capture a uniquely global vantage point.

The first Age of Conversation raised nearly $15,000 for Variety, the international children's charity, and the Age of Conversation 2 raised a further $10,000 for Variety. This year’s proceeds will be donated to an international children’s charity of our authors’ choosing.

McLellan, who heads McLellan Marketing Group, a Des Moines, Iowa advertising agency, has been writing DrewsMarketingMinute.com for several years. Heaton, who works for global software giant, SAP, writes ServantofChaos.com from Sydney, Australia. McLellan and Heaton have used their blogs to promote each book’s crop of contributors.

Needless to say, an ambitious online marketing book will be paired with an ambitious online marketing campaign. All 171 bloggers will use their respective online platforms—their blogs, Twitter, Facebook and other social media profiles, and websites—to promote their co-authors and book sales.

To request a review copy of Age of Conversation 3, please contact Gretel Going at gretel@channelvmedia.com or 212.680.0179.

________________________


Hope you'll read Age of Conversation 3. It's loaded with excellent writing and fantastic information--and as with AOC 1 and 2, all proceeds go to a worthy cause. This year, it's Charity: Water.



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My First Northbound Post Is Live

My post, Magento E-commerce: Why Open Source Is the Best Solution, is up at Northbound Interactive Marketing Blog. I'll be posting there once a week, sharing SEO, branding, marketing, technology, and design info and research to help you optimize your website or blog, improve your marketing methods, and make the most of your professional brand.


A Few Words About Straight North

Northbound is owned by Straight North, a top-ranking Chicago Internet marketing firm, which specializes in creative branding and design, SEO, PPC, website and e-commerce development, and other areas of strategic marketing.

The company recently hired my blogging friend and colleague, Brad Shorr, already well-known for his blogging at Word Sell. Brad has assumed the duties of Director of Content Marketing at Straight North and, in addition to continuing his blogging at Word Sell, is the main blogging voice behind Northbound. Because his new job keeps him so busy these days, however, he's asked me to help out by contributing one post a week to Northbound, in addition to the posts he's already commissioned me to write for Word Sell, and I was more than happy to accept the offer.


A Few Words About Brad's Work

I'm very honored to be asked on board by Brad, a blogger and businessman I've always admired. Brad is an excellent writer, accomplished social media expert, and incredibly savvy businessman. If you haven't been reading his content, you're definitely missing out! So, visit Northbound and Word Sell as often as you can. After reading Brad's insightful posts, you'll definitely come away with knowledge you can use to further your writing craft, grow your business, and develop your brand.


A Terrific Team-Up

As many of you know, Brad and I have worked together before, co-blogging at The Whoa Factor, the business blog he penned for Whoast, Inc. before the company merged with Straight North about a year ago. Now, SN has revived the blog, complete with a new name, new theme, new domain, and lots of brand new content. (They've also retained the solid collection of archived posts from the Whoa Factor days to keep readers busy and benefiting from all the helpful insight and info Brad has been penning at TWF/Northbound since 2006, and the work I contributed to TWF between December, 2008, and June, 2009.)


Stop by NB and Take a Look Around

I hope you'll stop by Northbound, read my post (at the link in the first paragraph), and take a look around. Be sure to check out Brad's excellent content, as well.You'll learn a lot--and there's certainly much more to come, as Straight North continues developing the blog and making it even better!

See you at Northbound!
Jeanne



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