For Bloggers and Advertisers: Info on PayPerPost
August 23rd 2007 23:40
Bloggers Need Income, Too
If you are a blogger, you've probably noticed that the amount of revenue to be made via Google Adsense is, to put it kindly, minimal--unless, of course, you happen to be a Darren Rowse or a John Chow, or one of the other relatively few bloggers whose traffic stats are absolutely phenomenal (in which case, you probably won't need to read this). And, after all, few of us can afford to sit at home blogging all day with no likelihood of any sort of monetary reward for our efforts. Not that we wouldn't want to. Most of us love connecting with others through blogging, and that's the main reason we do it. Yet the realities of life remain: We must have a roof over our heads, food on the table, and all the rest.
Advertisers Need Value, Access, Flexibility, and Control
If you are an advertiser, you may be looking for good opportunities to feature your product or service without "breaking the bank." You may want to be able to turn over your advertising needs to a company that will find advertising outlets for you, while maintaining the option of also seeking and using other advertising venues you may come across on your own. After all, advertising budgets are finite, and whether your company is small or large, you want to make the most of your advertising dollar. And the fact of the matter is that "profit" isn't a dirty word. "Profit" is what puts a roof over the head of the advertiser and food on the business owner's table.
In both of the above cases, PayPerPost may have something to offer.
PayPerPost Marketplace
The PayPerPost Marketplace provides opportunities for bloggers and advertisers to connect, through listings in the PPP database. Advertisers list opportunities for bloggers to review their product or service by writing a blog post about it.* Whether or not a particular advertising opportunity is available to a given blogger is based upon the specific criteria the advertiser has decided on for the blogger he or she would like to feature his or her product or service (i.e., minimum Googe page rank, minimum Alexa ranking, etc.)--though not all opportunities require a Google page rank. Bloggers browse the list of opportunities and submit requests to handle the ones that interest them. If chosen, they have a limited time in which to write and post their reviews (6 hours, as I recall).
The PayPerPost Blogger Signup Form may be found here.
The PayPerPost Advertiser Signup Form may be found here.
PPP Direct
Bloggers may also participate in PayPerPost Direct, in which they deal directly with advertisers, displaying a badge or text link on their blogs through which they offer to write posts for pay, setting their own prices, and/or negotiating with interested advertisers for compensation. They may either post a badge containing the cost of their posting services or choose to display a badge or text link which doesn't contain compensation information. When advertisers click on the badge or text link, they are taken to the PayPerPost website, through which the details of the transaction are handled.
The following is my own PPP Direct badge, which will give both bloggers and advertisers an idea of what these badges look like and the way they work. The badge is active--as are all the other buttons and badges in this post--and may be used by any advertiser interested in hiring me. Clicking on the badge will open up a PPP Direct form that may be filled out to request a sponsored post.)
"Review My Post": Another Opportunity for Bloggers
Another way for bloggers to earn a few dollars is through the "Get Paid to Review My Post" program. In this program, a button is posted at the end of each of a blogger's posts inviting other bloggers to review the post for pay. When an interested blogger clicks on the button, he or she is given the opportunity to sign up with PayPerPost and write a review of the blog post. In these instances, both the blogger who writes the review and the blogger whose post is reviewed receive a modest payment.
This is the "Get Paid to Review My Post" button that I use here at Writer's Notes:
PayPerPost Affiliate Program
The PayPerPost Affiliate program offers bloggers still another opportunity for earning income by referring bloggers and advertisers to PayPerPost, as does the PayPerPost Signup program . (Details may be found on the PayPerPost website.)
Further Information
Whether you are a blogger or an advertiser, if you'd like to learn more about any of the PayPerPost programs or opportunities, please feel free to either click the link in the previous paragraph or use the "PayPerPost Affiliate" button reproduced below, which will also take you to the PayPerPost website, where you'll be able to read more about the details and requirements of PayPerPost's various programs.
I've also placed a smaller version of the Affiliate button (due to space and speed-of-loading constraints) in my blog's sidebar. This button may be used at your convenience to access information about signing up for PayPerPost, either as a blogger or an advertiser. The smaller button is reproduced below:
Badge Color and Design Variety
All buttons and badges offered by PayPerPost come in a variety of sizes, styles, and colors, to fit in with the color scheme and design of your blog and your own particular blog organization and navigation needs. There are also versions of the signup forms that are designed to be placed in your blog's sidebar, in addition to those intended for incorporating into individual blog posts.
PayPerPost's Key Ingredient: Versatility
The key ingredient that makes PayPerPost so valuable to both bloggers and advertisers just may be its versatility. While this program boasts many other key features, including convenience, access, review of advertising opportunities, and screening of potential blogs, the number and variety of ways that both bloggers and advertisers can profit are what make PayPerPost stand out from the crowd.
Whether you are a blogger in need of revenue or a business owner in need of advertising, why not check out PayPerPost? It may just prove to be your long-sought after connection to the individuals and/or companies that can help you meet your goals.
Wishing you success!
Jeanne
*NOTE : PayPerPost requires disclosure of the blogger's relationship with the advertiser for whom any post commissioned through PayPerPost is written.
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