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Writer's Notes - By Jeanne Dininni

 
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Research Is Serious Business

I don't know about you, but I do a lot of online research—and I mean a lot. And I consider my research serious business. When hunting down relevant information for a blog post, article, or other piece of writing, I want to know the date the content was published. Frankly, I don't have the time to institute a diligent search of the site in an attempt to uncover this critical piece of information only to find that it's been intentionally hidden from me. I don't believe it's unreasonable for a reader to expect a website or blog to provide this information if its owner expects to be quoted as an authoritative source and have his or her content linked to and relied upon as being accurate and up-to-date.


Mere Datelessness an Evergreen Post Does Not Make

The problem is that too many bloggers seem to believe that by leaving their posts undated, they somehow make their work more immediate…more timeless…more evergreen. I believe they're wrong about that. A piece of writing requires more than mere datelessness to qualify for the "evergreen" descriptor. In fact, I'd go so far as to say that a piece of writing that depends solely on this method for creating its sense of timelessness isn't really evergreen at all. Far from viewing an undated blog post as timeless or evergreen, I often feel somewhat irritated that I have no idea when it was written. That unknown creates a sense of uncertainty about the content that can encourage me to move on to a more citable source.

Granted, it's often possible to get a reasonable idea of when a post was published by looking at the date its first comments were left. But, should a reader really have to creatively search out a post's publication date or depend on comment dates as reliable time indicators? I'd say, "No."


Content—Not Date—Determines a Post's Longevity

In my view, a blogger whose content is truly timeless has nothing whatsoever to fear from dating his or her posts. If they are well-written and contain information or concepts that stand the test of time, people will continue to read them many years after they were published, since they'll continue to yield valuable information through the years. Even if their information should age a little less gracefully, finely crafted posts will maintain their historical value, which will ensure their continued usefulness despite their prominently displayed publication dates.


How Important Is this Issue?

I will admit that in many cases, undated blog posts are nothing more than a minor irritation. However, there are times (for example, when writing about technical topics) that responsible research practices require a writer to know whether the information he or she is relying on is up-to-date. Even certain historical events need to be placed on a timeline.

My view is, why make it harder for a writer to use your work (and in the process send a backlink your way) when all you have to do is place a date on your post to make it more "user friendly"? What could be simpler? What could make more sense?


Are You Willing to Take the Risk?

I can't help but wonder why a blogger would be willing to chance having a writer go elsewhere to complete her research and thus lose the opportunity to become an authoritative source. Even if your readers are simply reading your blog for their own enjoyment, why subject them to the uncertainty and irritation of wondering when the post was written? Why risk losing readers over a practice that offers minimal advantage at best? That's certainly not a risk I would want to take. How about you?


Here's to successful blogging practices,
Jeanne


What's your take on this issue? Are there any aspects you believe I'm missing? How has your own policy on dating blog posts developed or evolved over time?



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Words: The Tools of Our Trade

We writers have an almost endless array of words from which to choose in crafting our written works. And, for the most part, we have an amazing degree of latitude in our choice of which of the terms from our (hopefully) wide vocabulary we will use in any given piece.

The problem lies in the inability of many to distinguish between those words in our immense communal bag of literary tricks which bear removing and using often and those which should be seldom used and would, in fact, very likely best be left sitting in the bottom of the bag, conveniently forgotten and undisturbed.


Write With Precision!

There are so many wonderful words which brilliantly advance our themes, expressing our thoughts with precision, painting pleasing (or at least appropriate) literary pictures in our readers' minds, beautifully clarifying our topics, and effectively allowing those who approach our works to grasp the thread of our argument, the gist of our explanation, or the heart of our story--and which do so without unduly and unnecessarily distracting the reader from our topic and forcing him or her to focus, instead, on our annoying word choice.


Don't Sacrifice Your Credibility

One term which I, personally, find extremely distracting and the use of which, in any kind of serious writing, in my view, immensely detracts from a writer's credibility--one of my literary pet peeves, in fact--is the word "sucks" when it is used in its slang form, to mean "is terrible or inferior." I would even venture to say that this use of the word in any type of serious writing and/or in any professional context is itself terrible and inferior--at least to me. (And, no, I won't use the term itself to describe its use.)


Writing Requires Craftsmanship!

I must be honest in saying that, as a writer who takes my craft very seriously--and as a reader who takes my avocation every bit as seriously--whenever I encounter this use of the word in a written work which is non-casual and is intended to be taken seriously from either a literary or a professional standpoint, my critical assessment of the writer (or at least of the writer's craftsmanship/good judgment) instantly drops a few notches.


Don't Drive Your Readers Away!

In fact, to be totally honest, it would take nothing short of a literary miracle to keep me reading beyond that point in a formal, official, literary, or professional piece. (Aside from excessive or extremely vulgar profanity, the use of this irritating term in a professionally written piece is one of the quickest ways for an author to lose this reader in mid-sentence, sending me on my merry way to look for greener literary pastures.)


Write With Purpose, Write On Purpose

I realize that today's younger adults have grown up hearing--and using--this term and it has become almost second nature to many of them. I realize, too, that, as the saying goes, "Old habits die hard." But, if you take away anything at all from this post, let it be this: To write effectively, you must not only write with purpose, you must also write on purpose. If you would truly communicate with your reader and capture his or her attention and interest--and hold it--you must choose your words carefully, targeting them to your audience, your topic, and your venue, and cutting out any terminology which has the potential to alienate your audience and thereby defeat your literary objective.


Is Alienation Your Intention?

(Of course, for some of you, your objective might actually be to alienate your audience--or a portion of it--in which case I would only say that this word should suit your purpose nicely. But this type of writing would not generally tend to fall under the purview of serious literary or professional writing, which is the kind we are discussing.)

So, please think twice about the terms you use in your writing--for your reader's sake--as well as your own! Don't give your reader a reason to stop reading and seek more suitable or appropriate content elsewhere.


Slang: When In Doubt, Leave it Out!

Slang can often be used very effectively; but only if it is used with discretion, if it is not overused, and if the slang terms chosen do not irritate, or lower your credibility with your reader, causing him or her to lose respect for you either as a communicator or as an authority on your subject--or worse yet, both.

Where slang is concerned, the recommended rule of thumb is, When in doubt, leave it out! It simply isn't worth the risk. Alienating your audience over such an unnecessary and easily correctible problem, would be very unwise. After all, it can be hard enough to hold our readers' attention even without throwing such literary stumbling blocks into their path. So, why would we ever want to do that?


May you always write effectively!
Jeanne


Did you enjoy this post? Don't leave me lonely--Please comment!





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